![]() ![]() How to use Instagram for customer service: 6 tips So, if you’re already providing customer service on other social media platforms, like Facebook, Twitter, and WhatsApp (and even if you’re not), why not broaden your reach to include Instagram users - Statista estimates Instagram will have a massive 1.2 billion users by 2023.Īnd with 83 percent of consumers using Instagram to learn more about products and services, it’s a perfect opportunity to grow your business with a receptive audience. This analysis can then be used to generate ideas to better improve your brand’s customer experience. Not only that, but comments, responses, and engagement data can give you deeper insight into your customers’ thoughts and feedback. So much so that 72 percent of millennials say they’re more likely to be loyal to a brand that replies to them on social media, according to Marketing Charts. ![]() Because of this, it’s now one of the top customer service trends. Why provide customer service on Instagram?Įngaging with your customers on social media positively impacts customer experience. So, let’s dive and look at some ways you can use Instagram to add another customer service channel to your offering and boost customer experience while you're at it. In fact, as Barry Libert, CEO of AI Matters, puts it, “The future of business is social.” With social media getting increasingly popular by the day, providing customer service on Instagram gives you more opportunities to connect with customers - both existing and potential - than ever before.
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